Envisioning Information

A remarkable range of examples for the idea of visual thinking, with beautifully printed pages. A real treat for all who reason and learn by means of images. — Rudolf Arnheim

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Get Rich Guide to Information Marketing on the Internet

Melanie Benson Strick is not a doctor, but she specializes in treating a condition she calls the “Bright Shiny Object Syndrome.”

“When you are chasing a new, bright shiny object every day, you’re going to be overwhelmed,” Melanie explains. “When I tell people I have a formula to break free of that syndrome, they get curious and want to go the next step with me.”

And that is how Melanie morphed into an engineer of sorts – she identifies where her clients want to go, and she designs a process to get them there.

Melanie’s creative approach is featured in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus, because she cleverly turned her Internet marketing savvy into a cash cow.

Melanie started out as a trade events organizer and later worked for Motorola, helping the company establish the 9-1-1 call centers. “But I began to look for ways to have more fun,” she recalls. “Lifestyle coaching seemed like an interesting field, where I could use my previous experiences.”

However, Melanie realized she couldn’t just plunge head-on into her new career. “I was pretty naïve to think I could just go out and become a coach because I didn’t know how to pull this together,” she says. “I had no clue how to recruit clients.”

That’s when Melanie turned for help to consultant Alexandria Brown, who has been very successful in her own information marketing business. Alexandria looked at Melanie’s website and offered this assessment: the site, though eye-pleasing, would not attract customers. “She said it was a waste of space on the Internet because it was not doing anything for me,” Melanie relates.

In fact, websites cluttered with too many graphics and too much useless information is counterproductive, Skrob notes. “The more choices you put in front of people, the longer it will take them to make a decision and the less likely they are to be happy with the choice they make. When the number of options gets really overwhelming, people often respond by making no decision at all. So when it comes to getting responses from your website visitors, ONE is the magic number. When you present your visitors with ONE yes-or-no decision at a time, you’re more likely to get the results you want.”

So Alexandria advised Melanie to restructure her website, adding a landing page that invited visitors to leave their e-mail addresses in exchange for a free report and an assessment of the potential client’s business. The report, which also included a CD and a subscription to an e-zine, helped Melanie connect with people who needed help building their own businesses.

With this new, focused website Melanie hit the jackpot. To attract more clients, she developed different levels at which people could access her information, ranging from a reasonably priced entry level to more elaborate packages. “This way I maximize my conversion of prospects into mentoring clients” she says.

It is no wonder that info-marketers like Melanie and numerous others profiled in the book, a sequel to last year’s “The Official Get Rich Guide to Information Marketing,” became extraordinarily successful by packaging their expertise and selling it to others. “The development of the Internet has been good for every type of business,” notes Skrob, president of the Tallahassee FL-based Information Marketing Association. “And there has never been a better time to be in the Internet information marketing business because it is responsive to and fueled by the ever-increasing pressure on people’s time.”

The book, out in September 2008, “picks up where the last one ended,” Skrob adds. “The last book taught the big picture business plan; this book shows how to implement that plan on the Internet. If you have an information marketing business now, you can’t afford to miss out on what the Internet has to offer. And if you’re just getting started in information marketing, the Internet will help you make your first sale more quickly and with less risk – just as Melanie did.”

 

Question by laslevin: information…?
give me any information on the crucible and abigail that you can

Best answer:

Answer by YouKnowIt!
no… BUT I WILL SAY THAT I LOVE THE BOOK YELLOW RIVER BY I.P. DAILY!!!!!!!!!!!!!!!!!

Give your answer to this question below!

Information: A Very Short Introduction (Very Short Introductions)

• ISBN13: 9780199551378
• Condition: New
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We live in a society that is awash with information, but few of us really understand what information is. In this Very Short Introduction, one of the world’s leading authorities on the philosophy of information and on information ethics, Luciano Floridi, offers an illuminating exploration of information as it relates to both philosophy and science. He discusses the roots of the concept of information in mathematics and science, and considers the role of information in several fields, including b

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Success Story of Information Marketing Products

Beth Davis may not have the whole world in her hand, but she holds a key to a very lucrative career. And yes, the key to her success really does lie in the palm of a hand.

That is because Beth cleverly morphed what started out as a mere hobby – hand reading – into a profitable Internet- based information marketing business.

Beth is featured, along with other successful, self-employed entrepreneurs, in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus. The book, out in September 2008, is the sequel to last year’s “The Official Get Rich Guide to Information Marketing.”

Like many successful info-marketers, Beth was driven by a professional setback. She started out in the corporate world of marketing, but became disillusioned with the lack of long-term prospects for growth. “One day, my boss told me I’d be lucky to make ,000 a year in five years,” Beth says. “That was all the motivation I needed to start my own business.”

Though Beth was at first skeptical about palm reading, a friend convinced her to give it a try. What followed was a revelation. “This woman read my hands and predicted I would be a successful business owner who inspires the masses,” Beth recalls.

Inspired by the hand reading, Beth began teaching hand analysis by phone in 2002. Money started to roll in, and a number of people Beth coached went on to become professional hand analysts themselves.

But as Beth continued to grow her business, she realized there was one thing missing. That “thing” was a strong Internet presence. “I knew I had to take my website from a floating brochure to another revenue stream for my business,” Beth says.

That was the right decision, Skrob notes because “when businesspeople and consumers want information, they go to the Internet first.”

Beth began sending plain text emails to her list of 600 people. In return, she got registrations for her tele-classes, workshops and a coaching program, which she sold at the end of hand-reading sessions. “I never advertised it, but within six to eight months, I had a full practice.”

But not so full that there wasn’t any room for improvement. In 2005, Beth signed up for the “Online Success Blueprint Workshop,” by a very successful Internet info-marketer Alexandria Brown. “I pretty much implemented everything she told me to do,” Beth reports.

One of these “must-do’s” was a killer website, which, Skrob stresses, “is a basic requirement for an Internet marketer. A well-structured and focused website that attracts, rather than repels, visitors is very important.”

So Beth hired a web designer to build her new website, HandAnalyst.com, targeting women clients. Her first product was a 7 home study program called “5 Proven Steps to Bring More Health, Love and Money into Your Life,” which teaches people the benefits of analyzing their own hands. “The title encompasses all of the responses to the survey I had sent out to my list, to see what my customers were interested in most,” she says.

Beth’s Internet-based information marketing business is booming because she took an idea and built a great website to promote it, one that inspires the visitors to buy her products. “When your sales prospects opt in on your landing page, they become your sales leads,” Skrob notes. “The next step is the sales process. The Internet gives you more options for presenting your sales materials.”

The book outlines five specific tasks that every web-based sales presentation must accomplish – techniques that Beth has mastered, allowing her to rake in big bucks.

But the answer to a successful info-marketing venture is not just in the palm of your hand. Says Skrob: “If you’re ready to take advantage of the unique opportunities the Internet provides to information marketers, this book tells you everything you need to know.”